Task:

The meditation center Name It Not needed a brand identity that would communicate a sense of inner harmony, balance, and timelessness. The goal was to create a visual language that resonates with modern seekers while remaining deeply rooted in mindfulness.

The branding needed to be minimal yet emotionally compelling, with a flexible system that could be applied across various touchpoints, from merchandise to digital platforms.

Solution:

The new identity embraces simplicity and fluidity. The color palette—featuring warm sunset hues and calming greens—reflects the natural rhythms of meditation and mindfulness. Gradient elements evoke a feeling of transition and flow, reinforcing the journey inward.

The result is a modern yet deeply connected identity that makes meditation feel approachable, grounding, and universal.