Task:

MeditaTea needed a refreshed brand identity that would elevate its positioning, create a stronger emotional connection with its audience, and reflect the mindfulness and ritualistic essence of tea drinking. The previous branding did not fully convey the brand’s philosophy.

The goal was to refine the logo, enhance the packaging, and create a serene yet luxurious visual identity.

Solution:

The rebranding introduced a sophisticated yet minimalistic logo, merging a tea leaf and a cup to symbolize harmony and mindfulness. The new packaging incorporates muted, earthy tones and refined metallic accents, enhancing its premium appeal. Lifestyle imagery and brand elements were carefully curated to evoke tranquility, craftsmanship, and an intimate connection to nature.

The result is a brand identity that transforms Medita Tea into more than just a product—it becomes a mindful ritual and a lifestyle experience.