Task:

The client needed a rebranding that would reflect a stronger brand position and resonate with their target audience. The new logo had to convey the idea of achieving goals and navigating challenges quickly, like passing through a labyrinth.

Additionally, the studio required a dynamic identity system to differentiate its various training programs while maintaining a cohesive brand image. The previous color scheme needed an upgrade to appear more premium and align better with the studio’s clientele.

Solution:

The redesigned logo embodies a sense of determination and progress, visually representing the brand’s core philosophy. A dynamic identity system was developed, allowing each training direction to have a unique yet unified visual presence. The refined color palette enhances the brand’s premium appeal, creating a stronger connection with its audience.

This rebranding not only elevated the studio’s visual identity but also reinforced its positioning as a high-quality training space.