concept
RIDNA ZEMLE - BRACELETS WITH UKRAINIAN LAND EXPORTED TO THE USA AND CANADA FOR THE UKRAINIAN DIASPORA.
IN ADDITION TO AUTHENTICITY, IT WAS IMPORTANT FOR US TO convey THE SPIRIT OF MODERN UKRAINE, TRANSFORMING FAST AND MOVING FORWARD.
THE NEW identity is based on CLEAN LINES AND MINIMALISM.
it veils figures OF old slavonic LETTERs AND a temper OF AESTHETICally beautiful BRAND.
IN ADDITION TO AUTHENTICITY, IT WAS IMPORTANT FOR US TO convey THE SPIRIT OF MODERN UKRAINE, TRANSFORMING FAST AND MOVING FORWARD.
THE NEW identity is based on CLEAN LINES AND MINIMALISM.
it veils figures OF old slavonic LETTERs AND a temper OF AESTHETICally beautiful BRAND.
[ brANDING ]
concept
THE BRACELET IS A SYMBOL.
SYMBOL OF connexion WITH NATIVE land.
IN THE ADVERTISING MESSAGE WE say A SIMPLE THING:
you KEEP UKRAINE IN YOUR HEART?
NOW YOU CAN keep IT IN YOUR HAND.
SYMBOL OF connexion WITH NATIVE land.
IN THE ADVERTISING MESSAGE WE say A SIMPLE THING:
you KEEP UKRAINE IN YOUR HEART?
NOW YOU CAN keep IT IN YOUR HAND.
[ communications ]
